Canon PowerShot SX740 HS Review: A Comprehensive Guide to Mastering Travel Photography with 40x Zoom and 4K Video Capabilities

Lens Logic Verdict

The Canon PowerShot SX740 HS is a great travel camera. It’s small and easy to carry but packs a punch. With a 40x zoom, you can get close to your subject, even from far away. It also records 4K video, so your videos will look sharp and clear. The controls are simple, and it focuses fast. It works well in daylight but struggles a bit in low light. If you need a camera that’s light, quick, and versatile for your trips, this is a solid choice. It’s great for casual users who want clear shots on the go.

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The Canon PowerShot SX740 HS is full of features and an affordable camera that is ideal for travelers and casual photographers looking for something small and portable. Its small and lightweight design makes it incredibly convenient to carry in a bag, making it an ideal companion for travel and vlogging. This camera’s impressive 40x optical zoom is one of its best features; it lets you take crisp, detailed pictures of far-off objects like wildlife, scenic landscapes, or architectural wonders.

What sets the SX740 HS apart is its ability to capture stunning 4K videos, catering to the needs of vloggers and content creators who require high-quality footage. Thanks to the combination of Canon’s DIGIC 8 image processor and a 20.3MP CMOS sensor, this camera delivers vibrant and sharp images even in challenging lighting conditions. In addition, the SX740 HS has sophisticated features that are usually associated with more expensive models, which makes it an excellent option for those on a tight budget who want to up their photography game beyond what their smartphone can offer.

Whether you are documenting your adventures during a distant journey or creating engaging vlogs, the Canon PowerShot SX740 HS offers a comprehensive and adaptable solution at an affordable price point.

Canon EOS 80D: SPECIFICATIONS

• Sensor: 20.3 MP 1/2.3″ CMOS
• Image Processor: DIGIC 8
• Lens: 40x optical zoom (24–960mm equivalent)
• Autofocus: Contrast-detect AF
• ISO Range: 100–3200
• Video: 4K UHD at 30p
• Viewfinder: None (uses the LCD for framing)
• Memory Card: SD/SDHC/SDXC (UHS-I supported)
• LCD: 3.0″ TFT LCD, 922,000 dots, tilting
• Max Burst: Up to 10 fps
• Connectivity: Wi-Fi, Bluetooth, USB
• Size: 110.1 x 63.8 x 39.9 mm (4.33 x 2.51 x 1.57 in)
• Weight: Approx. 299 g (10.5 oz) including battery and memory card

Key Features of Canon Powershot SX740 HS 

The Canon PowerShot SX740 HS is loaded with characteristics that make it an excellent option for travel photographers and vloggers. Its main feature is the capability to film in 4K resolution, delivering sharp, high-quality videos ideal for preserving travel experiences or producing entertaining vlog content. The 40x optical zoom (24-960mm) is essential for capturing faraway landmarks or wildlife while maintaining image quality, whether you are photographing landscapes or cityscapes.

In order to maintain clarity, even when zoomed in fully, the camera comes with Optical Image Stabilization (OIS) to minimize blur caused by camera movement, which is particularly useful for capturing images while moving. Paired with the 20.3MP CMOS sensor and DIGIC 8 image processor, the SX740 HS produces vivid and intricate images, even in dim lighting.

The SX740 HS is especially advantageous for travel photographers seeking a portable, comprehensive option for capturing images without carrying heavy equipment. Vloggers can easily capture selfies, record content, and share it on the go with the camera’s tilting 3.0-inch LCD screen and built-in Wi-Fi and Bluetooth.

Photography Capabilities

The Canon PowerShot SX740 HS is a multifunctional camera suitable for capturing memorable moments during travel, with family, and while doing landscape photography. With a 20.3MP CMOS sensor and DIGIC 8 image processor, it captures vivid and detailed photos, especially in well-lit outdoor environments. This makes it ideal for capturing landscapes, street scenes, and family vacations. The autofocus system functions effectively in most cases, but it may have difficulty with speedy subjects or low-light settings. Optical Image Stabilization (OIS) helps counteract hand movements, resulting in more explicit images, mainly when using the 40x optical zoom at longer distances. This is ideal for taking photos of faraway landmarks or objects without needing a tripod. In dim lighting situations, the camera works well. Still, at higher ISO levels, noise becomes prominent, impacting indoor or night-time photographs.

When evaluating the Canon PowerShot SX740 HS against other comparable cameras, it’s crucial to take into account the Sony Cyber-shot DSC-HX99 and the Panasonic Lumix DC-ZS70. Considering the distinct features of each camera, the optimal selection is based on your priorities. The Sony HX99 features a more prominent focal range with a 24-720mm lens and impressive Eye AF technology for capturing beautiful portrait shots. It also utilizes Zeiss optics, creating highly detailed images, and enables photo capture in RAW format for increased editing flexibility. While the SX740 HS lacks this function, it compensates with a 40x optical zoom that is perfect for taking pictures of faraway objects, especially while on the go.

Meanwhile, the Panasonic ZS70 shares many similarities with the SX740HS. The camera includes a 20.3MP sensor, 4K video recording capabilities, and a 30x optical zoom feature. Furthermore, it is equipped with an integrated electronic viewfinder (EVF) that can be beneficial for outdoor photography in sunny conditions. The Canon lacks this function but is lighter and offers a more comprehensive zoom range, making it an ideal option for users looking for portability and increased zoom options.

The SX740 HS, however, holds its own against other compact cameras in its price range. It offers an adjustable zoom option and can record 4K video. For photographers on a tight budget looking for a dependable, portable camera, the SX740 HS is still a great option, even though it does not support RAW format for sophisticated editing.

Video Performance and 4K Capabilities

Vloggers and casual videographers are drawn to the Canon PowerShot SX740 HS because of its impressive 4K video capabilities. With a 4K UHD (3840 x 2160) resolution, the camera can record videos and generate high-quality footage that can rival that of more expensive cameras. In practical situations, the 4K feature stands out when filming beautiful landscapes, busy urban environments, or personal travel videos. To fully utilize the 4K feature, it is crucial to film in brightly lit settings since the camera’s small sensor may have difficulties in dim lighting conditions.

While recording videos, Canon’s DIGIC 8 image processor makes the autofocus quite responsive. Still, it may be slower than more advanced models in fast-paced settings. It excels in typical situations but may struggle with tracking moving objects, particularly when zoomed in all the way. When it comes to zoom, the 40x optical zoom stands out, enabling creative shot framing in video mode. The camera keeps good focus when zooming, with image stabilization being necessary for smooth footage during these transitions.

Vloggers find the tilting LCD screen very useful because it helps them easily frame themselves while recording. Moreover, functionalities such as 4K time-lapse and integrated Wi-Fi for easy sharing enhance the vlogging experience even more.

To get the best video quality from the Canon PowerShot SX740 HS when shooting in 4K, consider these expert tips: Following these tips will help you maximize the 4K capabilities of the SX740 HS for crisp, cinematic-quality footage.

• Use a tripod for smooth footage, especially at full 40x zoom.
• Shoot in well-lit states for clarity and to reduce noise.
• Adjust ISO manually to minimize grainy footage.
• Limit zooming while recording for stable focus.
• Use pre-focus or the camera’s tracking feature for better autofocus.

Canon Powershot SX740 HS vs Competitors

Among the compact cameras available, the Sony RX100, Canon G7X Mark II, and Canon PowerShot SX740 HS are notable. How does the Canon PowerShot SX740 HS compare to these competitors?

Key Differences:

Sensor Size & Image Quality: Compared to the SX740 HS and SX730, which have smaller 1/2.3″ sensors, the G7X Mark II and RX100 VI feature larger 1″ sensors, which gives them a significant edge in low light and overall image quality.

Zoom Range: With a 40x optical zoom, the SX740 HS and SX730 have strong zoom powers that make them perfect for distant photography. The RX100 VI and G7X Mark II, on the other hand, focus on superior image quality and have lesser zoom ranges (8.3x and 4.2x, respectively).

Aperture: The wide f/1.8 – 2.8 aperture range of the G7X Mark II sets it apart and makes it ideal for low-light and portraiture shooting. In addition, the telephoto ends of the other models have slower apertures.

Video: Both the SX740 HS and RX100 VI support 4K video, but the RX100 VI is more advanced with additional features like phase detection autofocus and external mic support, making it a superior option for vlogging.

Portability: All models are lightweight and portable, with weights ranging from 299g to 319g. However, the SX740 HS and SX730 offer better travel versatility due to their long zoom and compact size​.

Best for:

Vlogging: Sony RX100 (best video quality), Canon G7X Mark II (solid video at a lower cost)

Travel Photography: Canon SX740 HS (best zoom and 4K capability for budget-conscious buyers)

Budget Users: Canon SX730 (cheapest, but lacks 4K video).

Here’s a detailed comparison of the Canon PowerShot SX740 HS, Canon G7X Mark II, Sony RX100 VI, and Canon SX730 across key aspects:

Specification	Canon SX740 HS	Canon G7X Mark II	Sony RX100 VI	Canon SX730
Sensor Size	1/2.3″ CMOS	1″ CMOS	1″ CMOS	1/2.3″ CMOS
Megapixels	21 MP	20.1 MP	20.1 MP	20.3 MP
Optical Zoom	40x (24–960 mm equivalent)	4.2x (24–100 mm equivalent)	8.3x (24–200 mm equivalent)	40x (24–960 mm equivalent)
Aperture Range	f/3.3 – 6.9	f/1.8 – 2.8	f/2.8 – 4.5	f/3.3 – 6.9
Image Stabilization	Optical	Optical	Optical	Optical
Video Resolution	4K at 30fps	Full HD at 60fps	4K at 30fps	Full HD at 60fps
Autofocus System	ContrastDetection	Contrast Detection	Hybrid AF with Phase Detection	Contrast Detection
Screen	3″ Tilting LCD (180° for selfies)	3″ Tilting Touchscreen LCD	3″ Tilting Touchscreen LCD	3″ Tilting LCD (180° for selfies)
Weight	299g	319g	302g	300g
Battery Life (CIPA)	265 shots	265 shots	shots 260	250 shots
RAW Support	No	Yes	Yes	No
Bluetooth	Yes	No	Yes	No
Microphone Port	No	No	Yes	No
Max ISO	3200	12800	12800	3200

Best Use Cases for Canon Powershot SX740 HS

Being a versatile companion for vacations, family get-togethers, and vlogging, the Canon PowerShot SX740 HS is incredibly effective in a variety of photography scenarios.

Travel photography: Without the need for bulky professional gear, this camera’s 40x optical zoom and small size make it ideal for capturing breathtaking images of distant landmarks and vast landscapes. Outdoor enthusiasts will be pleased with the camera’s performance in bright sunshine because details remain sharp and colors pop.

Family Get-togethers: With its quick autofocus and continuous shooting capability, the SX740 HS shines on occasions like birthdays and holidays, ensuring that you smoothly record every unguarded moment. The tiltable LCD screen is perfect for group selfies, and picture stabilization guarantees sharp photos even in crowded areas.

Vlogging: Vloggers make use of 4K video, which offers superb visual quality for producing captivating material. It is simple to share and edit while on the go, thanks to the integrated Wi-Fi and Bluetooth capabilities.

To achieve the best results, it is recommended to utilize the camera’s OIS feature in low-light conditions to minimize blurring. When capturing photos indoors, make use of manual settings to modify ISO levels for capturing images with improved lighting. In order to maximize its capabilities, get to know the Zoom Framing Assistant, which helps in following subjects far away.

Accessories and Add-Ons 

When utilizing the Canon PowerShot SX740 HS to improve your photographic experience, some accessories can significantly increase your shooting skills. Especially when shooting in low light or using the camera’s 40x optical zoom capability, a sturdy tripod is essential to capturing sharp images and stable footage. Look for lightweight, convenient, and adaptable travel tripods.

For extended shooting sessions, extra batteries are necessary, particularly while traveling and coming across areas with few power outlets. In order to ensure you have adequate storage for taking lots of high-quality pictures and 4K films without worrying about running out of space, you should also think about buying high-capacity SD cards with quick transfer speeds.

To protect your SX740 HS camera from dust and other potential harm when traveling, make sure it fits appropriately in its camera case. This case provides a secure and protective environment for your camera, especially when chosen with water-resistant coatings and padded interiors for outdoor activities.

For more product recommendations that are tailored specifically to the Canon PowerShot SX740 HS, look out these choices for tripods, batteries, SD cards, and protective cases. With these accessories, you may improve your photographic skills and be ready for any trip.

Conclusion and Final Thoughts

The Canon PowerShot SX740 HS excels as an all-in-one compact camera, ideal for travel and everyday photography. Its 40x optical zoom and 4K video capabilities make it a versatile option for those who want to capture both distant subjects and high-quality videos. The optical image stabilization ensures sharp photos even when shooting handheld, and its compact design means you can easily take it anywhere.

For travelers, it offers the perfect blend of portability and performance. At the same time, vloggers will appreciate the tilting screen and built-in connectivity for easy sharing. Even though it might not have as many sophisticated features as more expensive models, the SX740 HS is still an excellent option for photographers on a tight budget because it offers superb value for the money. Let us say you’re looking for a feature-packed camera that performs well across a range of scenarios. In that case, the Canon PowerShot SX740 HS is worth considering.