As we step into 2025, the camera industry is surrounded by speculation about Sony’s upcoming releases. With its reputation for innovation, Sony has consistently pushed the boundaries of mirrorless and cinema camera technology, keeping professionals and enthusiasts eager for what’s next. This year, we expect to see significant updates to some of Sony’s most popular camera lines, including the A7 V, FX3 Mark II, and A7S IV. Additionally, there are whispers of an exciting new entry in the RX1R series, as well as potential updates to the FX30 and ZV-E1 cameras. Alongside these camera developments, Sony is also preparing to introduce new lenses that could reshape the photography landscape. Let’s take a closer look at what we might see from Sony in 2025.
Sony’s Upcoming Cameras in 2025
Sony A7 V
The Sony A7 V is one of the most highly anticipated cameras of 2025, with a strong possibility of an announcement before April. However, if Sony decides to delay the launch, we might have to wait until October. Recent leaks suggest that Sony is testing prototypes equipped with the IMX366 sensor, boasting a 44-megapixel resolution. While this is not a stacked sensor, it reportedly has an incredibly fast readout speed, which would make it a formidable competitor in the high-resolution mirrorless market. Paired with the latest BIONZ XR processor and AI-powered enhancements, the A7 V is expected to deliver improved autofocus, enhanced subject recognition, and better low-light performance. Given these upgrades, the camera is likely to see a price increase, placing it in direct competition with the Canon EOS R5.
Sony FX3 Mark II
Sony’s FX3 has become a favorite among professional filmmakers, and the rumored FX3 Mark II is expected to build on this legacy. While some early rumors suggested that it could feature a global shutter sensor similar to the A9 III, more reliable sources indicate that it will use a 24-megapixel partially BSI stacked sensor, similar to the one in the Nikon Z6 III. This setup would allow for 6K recording at 60fps and 4K at up to 120fps, making it a strong option for cinematographers who need high-resolution video capabilities. The FX3 Mark II will likely feature enhanced cooling, improved dynamic range, and better rolling shutter control, making it a worthy successor to the original FX3.
Sony A7S Mark IV
The A7S III, released in 2020, is the most outdated model in Sony’s A7 lineup, making an A7S IV update long overdue. As a camera designed for video professionals, the A7S series prioritizes low-light performance and high dynamic range. The A7S IV is expected to receive an upgraded sensor and processing unit, along with AI enhancements that improve autofocus and subject tracking. However, there’s a possibility that Sony may delay this release to avoid overlapping too much with the FX3 Mark II. If both models were released in the same year, they could compete for the same target audience, which might not be in Sony’s best interest. Whether it arrives in 2025 or 2026, the A7S IV is set to be a powerful upgrade for professional videographers.
Sony RX1R Mark III
Sony’s RX1R series has been quiet for several years, but 2025 might finally bring the RX1R Mark III. This full-frame compact camera is expected to feature the same 61MP BSI stacked sensor found in the A7R V, making it a direct competitor to the Leica Q3. While the lens is likely to remain the 35mm f/2, the addition of AI-powered image processing could make it one of the most advanced compact cameras available. Given the rising popularity of high-end compact cameras, the RX1R Mark III could be a game-changer for street photographers and travel enthusiasts.
Sony FX30 Mark II
The FX30 Mark II is currently in the testing phase, with Sony evaluating two different sensor configurations. One prototype features a 26MP sensor with an updated BIONZ XR processor and AI chip, while the other boasts a 40MP sensor with 8K video capabilities. If Sony opts for the 26MP model, the FX30 Mark II will be a subtle upgrade with a similar price to its predecessor. However, if they go with the 40MP variant, we could see a significant price increase and possibly even a new naming convention, such as the FX30 R. Either way, this APS-C cinema camera is expected to bring notable improvements in autofocus, subject tracking, and overall video performance.
Sony ZV-E1 Mark II
The ZV-E1, launched in 2023, was a promising camera for vloggers and content creators but suffered from overheating issues and a lack of high-frame-rate recording options. The ZV-E1 Mark II is expected to address these shortcomings with an improved heat sink, a more efficient cooling system, and the addition of 4K 120fps and Full HD 240fps recording modes. Other anticipated upgrades include enhanced AI-driven autofocus and better connectivity options for seamless streaming. If Sony delivers on these expectations, the ZV-E1 Mark II could become a go-to choice for professional content creators looking for a compact yet powerful video camera.
Sony’s Upcoming Lenses in 2025
Sony FE 400-800mm f/6.3-8 G OSS
Sony has officially announced the FE 400-800mm f/6.3-8 G OSS, a super-telephoto lens designed for wildlife, nature, and sports photography. This lens provides an extended reach that makes it an ideal choice for photographers who need to capture distant subjects with high clarity. While it may be a bit larger and heavier than the existing FE 200-600mm lens, it promises exceptional optical performance, fast autofocus, and effective image stabilization, making it a valuable addition to Sony’s lineup.
Sony FE 16mm f/1.8 G
Another lens making waves is the FE 16mm f/1.8 G, which was announced at $798 and is now available for pre-order. This wide-angle prime lens is designed for vloggers, landscape photographers, and street shooters and offers excellent sharpness, smooth bokeh, and high-speed autofocus. Its compact and lightweight design makes it an attractive option for those who need a versatile wide-angle lens without adding bulk to their gear.
Sony FE 400-800mm f/6.3-8 G OSS (Leaked Details)
Leaked images suggest that the Sony FE 400-800mm f/6.3-8.0 G OSS will be a slightly larger and heavier version of the FE 200-600mm. Rumors indicate that this lens will be announced just before CP+ 2025, possibly on February 26. Expected to be priced around $2,500, this lens could be a compelling option for photographers looking for an ultra-telephoto zoom without stepping into the premium GM lens category.
Sony’s Advances in AI Technology
Sony continues to push the boundaries of AI-driven photography and videography, integrating artificial intelligence into autofocus, image processing, and video editing tools. With each new camera release, Sony’s AI technology aims to improve speed, accuracy, and creative flexibility, giving both photographers and videographers more control over their work.
Recent advancements suggest that Sony is focusing on enhancing autofocus accuracy, subject recognition, and real-time tracking, making it easier to capture sharp images in challenging conditions. AI-powered noise reduction and image optimization are also expected to play a bigger role, particularly in low-light environments.
For video creators, AI-driven tools streamline editing workflows by offering automatic scene detection, intelligent color grading, and enhanced stabilization. These advancements will likely be featured in upcoming cameras such as the A7S IV, A7 V, and FX3 II, giving professionals an edge in both still and motion capture.
AI-powered autofocus and Image Enhancements
Sony has already set a high standard with its Real-time Eye AF and subject tracking, but rumors suggest that the upcoming A7S IV, A7 V, and FX3 II will introduce even more advanced AI-driven autofocus and tracking capabilities. These improvements could include better differentiation between multiple subjects, smarter recognition of animals, vehicles, and fast-moving objects, and even predictive tracking for more precise focus in dynamic scenes.
AI-driven image processing is also expected to enhance dynamic range, reduce noise, and improve detail retention in both stills and video. For photographers, this means sharper, cleaner images, even in low-light environments, while videographers can expect better color accuracy and smoother tonal transitions.
Video AI for Better Editing and Post-Processing
Sony’s AI advancements aren’t just about capturing better footage—they’re also focused on simplifying post-production. AI-powered video tools are expected to automate tedious editing tasks, allowing creators to focus on storytelling rather than technical adjustments.
Features such as automatic scene tagging, real-time object removal, and intelligent reframing could make editing much faster. AI could also assist with audio enhancement, improving voice clarity while reducing background noise. Additionally, real-time AI-powered color grading could help achieve professional-level visuals with minimal manual adjustments.
With these innovations, Sony is aiming to make video production faster, smarter, and more accessible, ensuring that creators of all skill levels can benefit from AI-driven enhancements.
Conclusion
From the high-resolution Sony A7 V to the video-focused FX3 Mark II and the long-awaited A7S IV, Sony is set to make significant strides in both photography and cinematography. Compact camera fans can look forward to the RX1R Mark III, while the FX30 Mark II and ZV-E1 Mark II promise exciting upgrades for videographers and content creators. On the lens front, the introduction of the 400-800mm G OSS and the 16mm f/1.8 G will further expand Sony’s already impressive lineup. While these details remain speculative until official announcements are made, one thing is certain: Sony enthusiasts have a lot to look forward to in 2025.